Horizon Holdings has recently appointed Elie Farah as the Managing Director of its operations in Kuwait, a decision that reflects the company’s ambition to restructure and enhance its position as a leading agency in the region.
Elie Farah is a seasoned professional in the fields of Marketing Communication (MarCom) and Technology Communication (TechCom), bringing over 30 years of experience in strategic planning, creative development, media management, and integrated communication to his new role. His extensive background includes working with some of the top multinational creative and media agencies in Kuwait, showcasing a deep understanding of the local market and a proven track record of success.
Before joining Horizon FCB Kuwait, Farah held the position of Business Director at Dentsu Aegis Network in Kuwait, where he served for a decade. His leadership experience also includes a six-year tenure as the Managing Director of MindShare in Kuwait, from 2008 to 2014. These roles have equipped him with a robust set of skills and insights that he is expected to leverage in his new position at Horizon FCB Kuwait.
Mazen Jawad, the CEO of Horizon Holdings, expressed his enthusiasm about Farah’s appointment. He noted that Horizon’s journey began in Kuwait 48 years ago, and now, with Farah at the helm, they are eager to continue that legacy. Jawad highlighted the strong alignment of aspirations and dreams between Farah and the company, which, combined with an immediate chemistry and a shared vision, made Farah the ideal candidate to lead the agency’s evolution in Kuwait.
Jawad also emphasized that Farah’s leadership is expected to infuse the agency with positive energy and a culture driven by data and technology. This approach aims not only to activate business growth but also to deliver significant economic benefits and enhance brand value for Horizon FCB’s clients.
In his first comments as Managing Director, Farah expressed his honor at being chosen for the role and his eagerness to embrace the challenges that lie ahead. He spoke about his commitment to continuing Horizon’s ‘Never Finished’ philosophy, which emphasizes continuous improvement and innovation. Farah is determined to build on the agency’s rich history while contributing to its future success, aiming to leave a lasting impact on the brands and communities within Kuwait’s market.
Through his leadership, Horizon FCB Kuwait seeks to reinforce its position as a pioneer in the industry, driving forward with a strategy that blends creative excellence with technological innovation. Farah’s appointment signals a new chapter for the agency, one that promises to bring fresh perspectives and a renewed focus on delivering exceptional value to its clients.
