King’s Hawaiian has launched a new “Be the Game Day Hero” campaign, teaming up with professional soccer star Alex Morgan to celebrate the true MVPs of game day: parents and caretakers. These unsung heroes manage a host of responsibilities, from ferrying kids to youth soccer practices to preparing pre-game snacks that keep young athletes energized.
Central to this campaign is a sweepstakes, heavily promoted through in-store signage, offering participants the chance to win gift cards and a virtual meet-and-greet with Alex Morgan for a lucky youth soccer team. These gift cards aim to help parents and coaches equip their children or teams with necessary supplies.
Alex Morgan expressed her excitement about the partnership, highlighting her personal connection to the brand and the campaign’s focus. “My daughter and I are huge fans of King’s Hawaiian, so I’m thrilled to partner with the brand on a campaign celebrating the real game day heroes,” Morgan stated. She emphasized the importance of recognizing the sacrifices and support from parents and volunteer coaches, acknowledging their crucial role in nurturing the next generation of soccer players.
In addition to Alex Morgan’s involvement, the “Be the Game Day Hero” campaign includes a collaboration with the American Youth Soccer Organization (AYSO). This partnership will see King’s Hawaiian advertising featured at AYSO events and included in their email communications, further promoting the campaign’s message and reach.
King’s Hawaiian has also teamed up with For Soccer, a soccer marketing, media, and experiences agency. They are sponsoring For Soccer’s properties, Alianza de Futbol and Black Star. These programs, the largest of their kind in the United States, provide invaluable opportunities for Hispanic and Black players across all age groups and backgrounds.
Holger Kraetschmer, Chief Marketing Officer at King’s Hawaiian, commented on the partnership, noting Alex Morgan’s ideal fit for the campaign’s objectives. “Alex Morgan is the perfect partner to help us honor the true MVPs of game day with our new ‘Be the Game Day Hero’ campaign,” Kraetschmer said. He underscored the significance of youth soccer in creating lasting memories for families and how King’s Hawaiian products enhance these moments of togetherness. Kraetschmer expressed gratitude to the many families who rely on King’s Hawaiian to help celebrate and fuel their young athletes.
For those interested in learning more about the “Be the Game Day Hero” program or participating in the sweepstakes for a chance to win a virtual pep talk with Alex Morgan and soccer-related gift cards, further details can be found at www.BetheGameDayHero.com.
King’s Hawaiian has a rich history, having been founded over 70 years ago in Hilo, Hawaii, by Robert R. Taira. The family-owned business has maintained its dedication to creating Hawaii-inspired foods using original recipes and embodying the Aloha Spirit across three generations. Known for producing the top-selling branded roll in the United States, King’s Hawaiian offers a range of other popular products, including slider buns, hamburger buns, and sandwich bread. The unique soft and fluffy texture, coupled with a hint of sweetness, makes King’s Hawaiian bread a beloved addition to various occasions, from everyday meals to special events, bringing people together in joyous food experiences.
For additional information about King’s Hawaiian and its wide array of products, visit their website at www.KingsHawaiian.com. You can also connect with the brand on social media platforms such as Facebook, Instagram, and X (formerly Twitter).
