Ayesha Curry recently shared photos from a sunny vacation with her husband, NBA star Steph Curry, and their children. This relaxing getaway came after Steph’s triumphant experience at the 2024 Paris Olympics, where he played a crucial role in securing a gold medal for Team USA. The Warriors star had a standout performance in the final game against France, scoring 24 points entirely from three-pointers, especially during a critical late-game stretch that sealed the victory.
Despite the celebratory atmosphere, the Paris trip wasn’t without its challenges. A tense moment occurred after the gold medal game when Ayesha Curry, holding their newborn son Caius, was seen in a video wiping away tears during an encounter with French police. The incident, which also involved Steph’s teammate Draymond Green, was not publicly addressed by either Steph or Ayesha.
The family’s Paris adventure, marked by both highs and lows, was followed by a period of relaxation in the sun, as shown in Ayesha’s Instagram post. This vacation was a well-deserved break before Steph begins his 16th NBA season with the Golden State Warriors, who are set to play their first game of the 2024-2025 season against the Portland Trail Blazers on October 23.
Meanwhile, the momentum from the Olympics extended beyond the basketball court. Steph Curry’s success in Paris also coincided with the release of his new comedy series, “Mr. Throwback,” on Peacock. The show debuted on August 8, just as Curry helped secure the Olympic gold for the U.S. team. Peacock capitalized on the Olympic buzz to draw attention to “Mr. Throwback,” with approximately 77% of its viewers having watched Olympic basketball.
Peacock’s strategy during the Olympics was to leverage the massive viewership to promote its entertainment content. The streaming service used the Games to introduce new and returning shows, like Roland Emmerich’s gladiator drama “Those About to Die,” which launched shortly before the Olympics and saw a significant uptick in viewership once the Games started. By tying the show’s theme to the ancient Olympic sports, Peacock effectively drew in audiences who were already engaged with the Olympics, especially those interested in wrestling and boxing.
Additionally, Peacock utilized the July 26 opening ceremony to direct viewers to “Kung Fu Panda 4,” a family-friendly movie that had been added to the platform a month earlier. This approach was part of a broader strategy to cater to the diverse interests of Olympic viewers and to showcase the extensive content available on Peacock.
The Olympics also provided a significant boost to Peacock’s subscriber base, with around 2.8 million new subscribers joining during the first week of the Games. This influx of new users presented an opportunity for Peacock to introduce these viewers to its regular series, using the Olympics as a launchpad for other shows. The success of this strategy was reminiscent of Peacock’s experience in January when it aired an exclusive NFL wild card game, which became the most-watched live-streamed event in U.S. history. The audience from that event helped solidify the success of other shows on the platform, like the comedy “Ted” and the reality series “The Traitors.”
During the Olympics, besides promoting “Mr. Throwback,” Peacock highlighted upcoming releases like the third season of “Bel-Air,” a new series called “Fight Night” featuring Kevin Hart and Taraji P. Henson, and the Eddie Redmayne-led drama “Day of the Jackal.” For “Bel-Air,” the Olympics promotion was particularly timely, as the show had been off the air for over a year and a half due to the Hollywood strikes. The exposure during the Games helped rekindle interest in the series, with scenes featuring the show’s star Jabari Banks in Paris adding to the promotional effort.
The crossover between the Olympics and “Bel-Air” even extended into the show’s storyline, with one of its characters being a swimmer, which tied in well with the summer Olympic theme. The support and marketing push during the Olympics gave the “Bel-Air” team a renewed sense of confidence as they prepared for the new season.
Overall, the post-Olympic period has been a time of relaxation and preparation for Steph Curry and his family, while also marking a significant promotional phase for Peacock, which has skillfully used the Olympic platform to elevate its entertainment offerings. As Steph gears up for another NBA season, his off-court ventures continue to thrive, with both his athletic and entertainment achievements gaining momentum from the global stage of the Olympics.
