USA Judo CEO Keith Bryant recently revealed insights about the organization’s deeper objectives, shedding light on what he described as a “hidden agenda” within the sport. While the primary focus of USA Judo has always been to promote and develop the sport across the United States, Bryant explained that there is a broader mission beyond the surface goals of training elite athletes and achieving success in international competitions.
Bryant emphasized that the organization’s core mission extends beyond just producing world-class judo athletes. A key part of the hidden agenda, as he put it, is fostering a culture of inclusivity, character development, and personal growth through judo. According to Bryant, USA Judo seeks to use the sport as a platform to shape individuals not just physically, but mentally and emotionally. This mission focuses on using the values of judo—respect, discipline, and perseverance—as life lessons that can benefit practitioners both on and off the mat.
He explained that one of the main goals of USA Judo is to expand the sport’s reach, particularly to underserved communities. While judo has traditionally been a niche sport in the U.S., Bryant and his team aim to increase participation by making it more accessible to people from all backgrounds. This involves introducing judo programs in schools, community centers, and regions that historically haven’t had access to such activities. By doing so, USA Judo hopes to not only grow the sport but also provide young people with a structured, positive environment that teaches them valuable life skills.
Bryant also pointed out that USA Judo’s efforts are focused on breaking down barriers that have prevented the sport from reaching its full potential in the U.S. He acknowledged that judo faces stiff competition from more popular sports like wrestling, basketball, and soccer, but emphasized that judo’s unique philosophy and values offer something different. To combat these challenges, USA Judo is investing in initiatives that will not only grow its competitive base but also educate the public about the sport’s broader benefits, such as building self-confidence, fostering a sense of community, and promoting physical and mental well-being.
In addition to expanding participation, Bryant highlighted another key part of the organization’s hidden agenda: increasing opportunities for women and girls in judo. He expressed a strong commitment to creating more pathways for female athletes, both at the grassroots level and in elite competition. This includes providing more resources, support, and exposure to ensure that women have equal opportunities to succeed in the sport. Bryant believes that by empowering female athletes, USA Judo can inspire the next generation of girls to take up the sport and benefit from its values.
Finally, Bryant underscored that USA Judo’s long-term vision involves more than just winning medals. While success in international competitions remains important, he stressed that the organization is equally focused on building a lasting legacy. This legacy involves growing a sport that can make a positive impact on people’s lives, regardless of their competitive ambitions. By aligning the sport’s principles with broader societal values, USA Judo aims to leave a lasting impression on both its athletes and the communities it serves.
